Hellmann's - The 2-in-1 shampoo
Campaign to show why hellmann's mayonnaise is the GOAT, duo to it's recipe that prevents hell for mann - getting bald.
(Client)
HELLMANN'S
(Year)
2024
(Services)
Brand positioning, Custumer aquisition

Brand Positioning
Ever wondered about Hellmann's name? We did, and it turns out it is because it prevents hell for man, losing their hair. Since its recipe has more eggs than any other mayo, which is rich in biotin, it helps to boost hair growth. It's time to say "What the hell, mann." to all other hair growth remedies, cause Hellmann's is as tasty as it is efficient. A true 2-in-1 solution, to keep hair where man like it.




Hellmann's - The 2-in-1 shampoo
Campaign to show why hellmann's mayonnaise is the GOAT, duo to it's recipe that prevents hell for mann - getting bald.
(Client)
HELLMANN'S
(Year)
2024
(Services)
Brand positioning, Custumer aquisition

Brand Positioning
Ever wondered about Hellmann's name? We did, and it turns out it is because it prevents hell for man, losing their hair. Since its recipe has more eggs than any other mayo, which is rich in biotin, it helps to boost hair growth. It's time to say "What the hell, mann." to all other hair growth remedies, cause Hellmann's is as tasty as it is efficient. A true 2-in-1 solution, to keep hair where man like it.




Hellmann's - The 2-in-1 shampoo
Campaign to show why hellmann's mayonnaise is the GOAT, duo to it's recipe that prevents hell for mann - getting bald.
(Client)
HELLMANN'S
(Year)
2024
(Services)
Brand positioning, Custumer aquisition

Brand Positioning
Ever wondered about Hellmann's name? We did, and it turns out it is because it prevents hell for man, losing their hair. Since its recipe has more eggs than any other mayo, which is rich in biotin, it helps to boost hair growth. It's time to say "What the hell, mann." to all other hair growth remedies, cause Hellmann's is as tasty as it is efficient. A true 2-in-1 solution, to keep hair where man like it.



