Canon - RGC Lens
360º campaign for the launch of the new camera lens for red-green colorblindness
(Client)
CANON
(Year)
2024
(Services)
Campaign, New product release
Innovative
The RGC Lens project involved a three-media campaign, featuring an exhibition launch, colorblind adapted billboards, and a magazine issue, aiming to disrupt the photography industry.
Canon - RGC Lens
360º campaign for the launch of the new camera lens for red-green colorblindness
(Client)
CANON
(Year)
2024
(Services)
Campaign, New product release
Innovative
The RGC Lens project involved a three-media campaign, featuring an exhibition launch, colorblind adapted billboards, and a magazine issue, aiming to disrupt the photography industry.
Canon - RGC Lens
360º campaign for the launch of the new camera lens for red-green colorblindness
(Client)
CANON
(Year)
2024
(Services)
Campaign, New product release
Innovative
The RGC Lens project involved a three-media campaign, featuring an exhibition launch, colorblind adapted billboards, and a magazine issue, aiming to disrupt the photography industry.